Ep. 2 Answering Your Burning Podcast questions part 1
Dear Abby, but make it pods!
Podcast questions - we all have ‘em, whether we’ve been at the podcasting game for a while or we’re just starting out. Since our goal here at PodMakers is to equip you with as much knowledge as possible for you to make empowered podcasting decisions, we opened our little ears up for some of those burning questions!
With Carin’s expertise in all things production, editing, and tech as well as the internal work it takes to get to the mic in the first place…
And Kacey’s expertise in how to market your business through intentional podcast content and grow your reach organically as a podcast guest…
We tag-teamed your Dear Abby/Dear PodMakers podcast questions one by one, and we go deep to show you that podcasting is first and foremost a creative endeavor.
Seems obvious, right? But it’s easy to forget in the world of online business marketing that creativity, artistry, and our own specific footprint is what truly makes the magic.
(Not the tech gadgets or the content formulas or the intro-outro music, as fun as those components are ;)
But even once we decide to start a podcast or revisit our existing podcast strategy, it opens up a whole other host of questions. What’s our purpose? Who are we speaking to? And how can we harness our own human brain and make it work for us in such a way that we can pod smarter, not harder?
We got so many great submissions that this is just part one of our podcast questions two-fer episode. We combine our personal experience working with clients in the podcast space as well as our firsthand experience AS podcasters to speak to a wide range of topics, including:
Licensing for intro/outro music [4:06]
Copyrighting your podcast name [9:50]
Consistency in podcast recording: what it really means and what we make it mean [16:25]
When you should DIY your editing/producing versus hire a professional like Carin [16:35]
How to gauge a podcast’s “success” - is it metrics or something deeper? [19:39]
The internal emotional and mindset work we all face in order to show up and share our voice [30:10]
We can’t wait to dive deep with you and support you along your pod making journey.
Ready to take the next step in showing up and being heard?
Connect with Carin for podcast editing
Connect with Kacey for podcast guesting or content support
Transcript:
***This transcript is auto generated and contains errors.
Speaker 1 (00:02):
Is pod makers. Do you ever wonder how podcasting could help your business, or even if you're doing business, right, do you ever wonder what it takes to start and maintain a podcast or about the reasons for starting and maintaining one? Do you ever wonder what other business owners and podcasters are going through behind the scenes, away from the highlight reels and shiny filters of social media? Wander with us on podcasting and how to show up intentionally and be heard. Hi, Karen. Hey, Casey. How's it going today?
(00:38):
It's good. It's a pretty regular Tuesday over here, getting client work done and all that. How about you? Nice. Same. I mean, except for the client part, I've been focusing on some other creative projects, so I'm all jazzed. Right before we started, I was getting a little bit sleepy, so I have a chi over here, so as we go, the energy's just going to exponentially increase, so I'll try not to overwhelm you. It's going to uplevel from here. Yes. But I love that you and I were texting this morning too of like, oh, no offense clients, but we were like, I don't want to do any of this. Let's just record the pod today. Let's just, we're so excited to be here. Yeah, I was like, I want to boil off all of my responsibilities and just do this podcast today. Yes, I know you and I have so much energy around this, so I hope it comes through to listeners.
(01:31):
I hope other people are jazzed with us here in this space. And I'm actually really, really excited for the content that we're recording today because you and I have been dreaming and scheming about doing these Dear Abby, or at least question asking type episodes where we're able to actually answer some write-in questions from folks, and that's what we're doing today. So I'm maybe quadruple excited about this. I dunno. Yes, I'm really excited and going over the questions beforehand that you sent, I was really surprised how many people did have questions. Yes. I feel like this is such a, well, I mean, so my expectations are always, this is the funniest thing because I'm a severe pessimist, but I feel like in my expectations, I'm a severe optimist as far as people turning up, showing up, having questions, that kind of thing. So I was a little bit like, okay, I know there are so many people that have these questions.
(02:34):
Also, the process was a little bit funky because I posted this in a bunch of Facebook groups that I'm a part of, and it got rejected in some, which I'm like, I get it, but it's also, it was just a little bit of a practice in my own rejection sensitivity. The people that did ask the questions, I'm so grateful, I'm so thankful. I hope that we can really help these people and I know that we will because these questions are all amazing and I think so many people have these questions. So I guess to answer your question, I'm not super surprised because I know that especially within the coaching and activism world, that a lot of people are hearing that they need to have a podcast, but there's so many questions that come after that. How do I do it? What does this look like?
(03:20):
What does it, what are the actual pieces? Yeah, yeah. Yes. And it's so funny too. I was nerding out this morning just thinking about, I'm trying to create something about podcasting generally, but I was thinking about just sound capture and blah, blah, blah, and I was like, oh, so many people just don't know what this looks like from on the ground level. What are we doing here as far as a podcast? So do you have anything else you want to say before we jump into some questions? I'm so excited to hear these questions. Let's go. Let's get into it. Let's do it. So I'm just going to use, just for people's anonymity, I'm just going to use the first letter of their first name. Okay. First question, Z says that she is unclear about licensing for music, like for intros and outros as well as whether any copywriting is needed for the podcast name itself.
(04:21):
So this is an awesome question and me not, and you may know more than this than me, but me not being someone that's in legal, I'm not going to be able to answer it super, super thoroughly, but I can give a really general understanding. So for music, for use of music on podcasts, it's the same as using it on YouTube, using it in a movie, using it in any of that. So a lot of people will be like, oh, well, if it's out on the internet, it's under free use or whatever. No, no, no, no, no. Do your research, be mindful, be careful, make sure you're not using anyone else's content in any way that is showing that it could be yours or by any reason. So a lot of folks that I talk to when they're starting a hobby podcast, if they're musicians, they'll want to use their music, their own music, and I'm like, that's great, that's awesome.
(05:13):
But for folks that like me that are not musical, I highly recommend royalty free music. So for about $25, something like that, you can go onto a website like Pawn five. I actually do a membership because I download music so often, but I do a membership through Epidemic Sound where I'm able to get licensed music that's covered under my agreement and my membership with Epidemic Sound, where there, I believe that they're actually paying musicians for this music and then we're able to license them for podcasting. YouTube, a couple other uses, and you can find all about their contracting and everything on their website, but royalty free music essentially through Pawn five or a website like that, you're looking at paying a one-time fee so that you are buying the license for that piece of music. Many times those pieces of music, you'll get a kit of a 32nd clip, a minute clip, and then if you can find something that's three minutes long, I always recommend trying to find a longer piece of music so that especially if you have an editor or something like that, we can use it more creatively if we need to in the future, can use it for ads, we can use it if we need to do a teaser.
(06:32):
We're not just looping it over and over and over again, but we can also use those 32nd or one minute clips for the intro and outro. Do you have any thoughts on music? Yeah, not as many as yours. That was really, really, I could see in the podcast that I listened to, they probably only have that 32nd clip I never thought about, get a longer playing piece of music so that you can be more creative with it. And I love that because I can see how an editor or someone on the podcast team is like, it's still cohesive, it's still part of the same piece, but let's not play the same exact five seconds over and over when we're cutting to break or when we're coming back or Oh my gosh, especially a five second loop. Please don't do that. To me, that is going to sound and the audience is going to, we don't necessarily always consciously know things, but we can hear our brains.
(07:29):
Our brains know our brains, and it kind of cues you up for if you normally hear that at the beginning of the show and you start to hear it in the middle, to me it's like, oh, is the show ending right now? It looks like I heard a podcast this weekend that was 30 minutes long. They used the same few seconds of music throughout the 30 minutes when she would lead up into break or when she would come back and was little. My brain had a little bit of trouble with the same notes being played for each thing because it's like it doesn't differentiate what am I being queued to? Are we going to break? Are we going, are we leading into the end? What's happening? And so then your brain will start maybe at the break, your brain's like, okay, we're wrapping up and starts moving on to what's coming on next.
(08:15):
What am I going to listen to next? Right. That is not, it's almost like a social media example would be Pinterest is designed to keep people on the app or Instagram is designed, sorry to keep people on the app. Pinterest is designed to move people off the app in the way through click-throughs and that kind of thing. But in that example, your brain is being off ramped, you are leaving the highway, and then she's like, oh, and we're coming back to more content for another 15 minutes. And you're like, oh, why do I feel fatigued by this? Your brain was ready to go. It was, yeah, and I never thought that you said that about the five second clip being reused, and then that made me remember. That's such a good point. I do not have a huge background in legal at all. So I love this question because it really makes me think about and wonder maybe what research I could do to just kind of bone up a little bit on that.
(09:14):
But most of the experience that I think a lot of us have with music that have rights to it is on Instagram. And sometimes the music, if you use a reel and the music will get pulled, sometimes if agreements change or rights change, it'll be like, oh, sorry, your audio has been removed from this reel for whatever reason. But with so many resources for the royalty free music like you talked about, I think there's plenty of variety for people to choose from for their pods without having to get into sketch territory or anything like that. Yes. One thing I'm really curious about is copywriting for the podcast name, because in doing research for our podcast and seeing if there's already podcasts out there with the name that we want, I've seen a lot of podcasts with the same titles, and so it makes me think they're not copyrighted.
(10:10):
Do you know anything about that? No. So I mean, yes I do. The answer is no. So I would say generally speaking, and this is something that's just an educated or informed guess. Again, I don't have a legal background. There are entire people that have entire degrees, higher education degrees in media law and copyright law. If you really want to consult someone like that, that is good and wonderful and perfect. And also, like Casey said, like you said, I feel like there are just so many options out there. So I don't think that consulting somebody like that is super necessary. But yes, going back to the name, I don't think that most folks are copywriting or trademarking names I have run into that folks are, if they have a generous budget and they have a really big brands, they have a big name. I have seen people trademarking names I have not heard of, nor have I had a client that I know of go through the process of copywriting, a podcast name. But I think a rule of thumb, and this is also just under the be a good person umbrella, but if there's a podcast out there that has the same name that you're wanting to use and it's active, don't use it.
(11:38):
Why would you want to? Because that's going to impact ss e o that's going to impact your searchability. That's also going to cause a lot of confusion. If people find it, find the other one and are looking for you or vice versa when you're just searching something, you want it to be so easy. And we could go into so many things within this too, as far as what the name should be. Like I told somebody the other day on a Facebook group, clever names great, cute, but let's be descriptive. So there's some play here. And that goes back to my forever point as always, and I was going to mention this with the music too, but there's not ever one right way to do podcasting. If anybody tells you there is, they're just trying to sell you something, but there's not one right way to do podcasting.
(12:29):
Even going back to the music piece, you also, one podcast that I listen to on a super regular basis, no music at all, just a dude talking into the microphone. It is the only production piece of this podcast is his incredible sound quality, his incredible microphone, and a little bit of editing. I would say. There's no music placement, there's no production on that level, and I love it. I tune into this podcast, like I said, probably every single week, is that what I would want for one of my shows? Probably not. I'm also beginning to, as an editor, beginning to really question the, oh, we do the music with a 32nd intro. This whole recipe that I've been right, that I've been using, I have been using with clients for a long time of, okay, how can we shake this up and really drop people right into the content that they want while also creating the feel and the vibe of the show.
(13:35):
So something that we're exploring, even you and I personally with this show and what it looks like, but just to say a huge underlying for the music piece. If music is not in your budget to do it in a way that is legal, don't do music. If you need to prioritize paying for your host or paying for show notes or something like that, don't do music. Just be really captivating in when you come on and what you're talking about. I would definitely recommend doing something punchy that isn't like, Hey, the weather's really nice here today. Nobody needs to know about that. Get punchy, keep them listening, all of that. But to swing back copywriting is not needed for your podcast name itself. I have never copyrighted one of my shows, I have never trademarked any of my shows, but I also think be respectful and be honoring when naming your show.
(14:29):
If someone out there has the same name as Enneagram four and a very unique individual, I just wouldn't want to use that. So yeah, totally on the same page and I'm excited to kind of explore all of this as we're, I mean, we're doing it in real time right now. We're doing it and we're figuring it out and including the title and including music and what we're going to do and all that. So it's fun. It's fun to have an in-process experiment while we're also sharing the results of our experience with y'all. Yes, totally. Totally. And that's too, as your show grows, you can trademark it anytime. You can trademark or copyright at any time. So I would also say, look up if you're concerned about your own show or its content being copyrighted, there's a general copyright law as far as something that someone created and put out into the world, even for your website, same deal.
(15:29):
I would say research some of that so that you can feel like you are buttoned up in the ways that you need to be buttoned up, whether you want to put some sort of copyright announcement in your show notes or anything like that. I would also say this is a whole can of worms, but I know that looking at hosts, contracts as far as who owns the content can also be important to some folks. So I don't know if I want to talk about that here right now because that's a whole thing, but it's the same as Instagram. We went through this with social media a couple years ago as far as what's on the platform, who owns it, do you own your content on the platform or does the platform own your content? So read your contracts. Such a good point. Yes, tricky, tricky. Alright, well we have more questions. Do you want to go to the next question? Absolutely. So m says, I really want to start a podcast with my friend, but I mostly worry about making the time for consistent podcast recordings. Also, I don't want to bother with the editing slash producing part at all. M my friends, there are some of us that do that for people.
(16:47):
So I think this is a really fun one because there's so many elements to this. I really want to start a podcast with my friend. So I, and I don't know if you get this too Casey, but I'm sure you have many thoughts around this. I get a lot of people texting me and no shame, no shame in this game. I get a lot of friends that text me and they have a hobby podcast. They want to start, they have an idea, they really want to talk about it with a friend on a microphone and put it out into the world. And majority of the time they have no idea, which we're going to have a whole episode on this too, but they have no idea what goes into producing a podcast. And I like to use the production word because it is my friend.
(17:28):
It is a production, and no matter how lean you keep the show, what little investment it is, no matter how much you d i y, you're producing a show and that's the same word for showrunners productions of tv, the Bachelor, that's a production. This is also a production. You are creating something to put out into the world and there are steps to it. You're not just talking into a microphone and then it's done. For some folks it is because they pay people to do the rest, which beautiful, beautiful humans. That's why we exist. Yes, yes. That's why we're here. So I really want to start a podcast with my friend, but I mostly worry about making the time for consistent podcast recordings. I love that, love hate that word consistency. I can just super go off here. I'm going to make a ton of space for you, Casey also, but I can really go off here as far as I hear in this that there is one way to do a podcast and I would ask as a podcast coach or as a consultant, I would ask a lot of questions around this as far as I really specialize with helping folks build shows that are in alignment with them and their lives.
(18:44):
So how do you work? What fits in your schedule if you're already working about making consistent recordings, not only all of the other production pieces that go into it probably don't commit to a weekly release. Yeah, I would really ask, do you want to create a show and why do you want to create a show and is that why big enough to put this work in? And I don't say any of that to scare people, but just to say it is work and that decides a lot of things as far as is the show so important to get out that then you just need to hire a team to help you or is your why big enough that you're going to do the work? But such a huge part of it is so many people think, oh, I want to create a podcast I need to make weekly in order for it to be successful.
(19:39):
A huge caveat here is defining your idea of success for a show. If this is a creative hobby project and you just want to learn about podcasting, then learning and experiencing the process is your success point, right? That's your metric. So if you are actually wanting to, which this gets into a whole nother thing that you and I will talk endlessly about I'm sure, but if you actually want to make money from your show and you want your podcast to be your business, that's going to look really, really different as far as how you answer all of the questions as far as what this is going to look like. I also will always say in that same sentence that people that are creating a business right out that the podcast is the business are not the folks that I work with majority of the time just because of what we're looking at statistically speaking as far as podcasting goes.
(20:31):
So I mostly worry about making the time for consistent podcast recordings. There are also some tricks here as far as Casey and I, we're going to have a standing recording date. We're just going to have a standing recording date, and then when we need to shift that around, we're going to shift that around. We are going to have a massive topic list. We also have, Casey created this most beautiful content calendar, so we're going to know which episode has what content for which day, all of that, and we can just, I think that's a massive thing that I've learned for myself personally, is when you can make a plan so extensive that all you have to do is follow it and show up. That is a recipe for consistency and success. So use all of the tricks, use all of the alarms, use all of the time blocking, use all of the whatever, and do put the time in ahead of time so that the recordings can be easy and fluid and fun.
(21:34):
That's one big thing for us for Casey and I in this space is when this show is not fun, we're not fucking doing it. We are not showing up here, right? We are not doing it. So from day one we've been like, how do we make this fun? How do we keep it fun? This will be a continually evaluation process because if it's boring, if it's not interesting, there's no way in hell either of us are going to do it, especially as introvert, artistic Enneagram fours that we are. The second that it starts to feel like this slog of work or something, we're just going to have reevaluate and figure out how to make it fun again, just not, and the consistency piece, my brain immediately went to that word too, just because of how we're so conditioned, I think around that word and what we think it means and how we think it means we have to behave and all of this stuff that you kind of already covered, which I thought was beautiful, and I love the way you said you could feel like there's a built-in, in presupposition on this person's part of how to do podcasting unquote, and how you have to do it that one way, the only way, and just like with anything else, there's no one way to do podcasting.
(22:55):
So if you want to do it once a week and that's manageable, you can do that. If you want to do it twice a month and that's manageable, you can do that. I think a lot of times frequency gets mixed up with consistency and we think that it means we have to be frequently producing and churning stuff out, and if it doesn't work for us, then there's something wrong with us. And it's like, well, maybe there's something wrong with my structure and strategy here and we should kind of edit that instead of try to force ourselves into some little box. Yes. I think it also depends. She doesn't specify if she wants to do a business podcast or a hobby podcast, and then there's other questions that come with that. Like you said, if it's a hobby, you may not have as much of a budget as you would if it's something for business where you're investing in your business and it's going to pay you back.
(23:47):
If it's a hobby, you might not necessarily get r o i from that, but it could still be something fun that you do. And then obviously with the editing and producing part, it would kind of depends on, do you have a budget? Is it a hobby podcast? Do you want to hire someone to do it? Whereas if it's a business, you can work that into your business expenses to hire someone and not have to worry about it. Totally. And that's the thing is I would say yes, if you are already not interested in the editing or producing part at all, I don't know if the medium is right for you. And that's strange to say from somebody that's obsessed with podcasting and makes their living by editing shows, and that's why we're going to plug here. You don't have to do it at all. My clients literally have, usually they have a team, but they or their team will post their files to a folder that I check that I know when to check it, I go there, I find the files, I do the rest, I give it back to them, and then they or someone on their team will publish it.
(24:59):
So there's literally, there are people that will do it for you. So all you have to do is set up your mic or whatever recording system you're using, digital audio workstation or whatever you're recording into export files, drop them for me to go through and then Casey to publish. So there are people that will do it all for you, and I cannot recommend that highly enough from a very, very real standpoint because that does encourage longevity. It does encourage accountability. My people are showing up every single week because they're paying me and because they know that I'm waiting on their files, they even have backups, they have coaching recordings, they have other things that they can use also if they're just not in the mood or if something happens. So that's also part of building your ecosystem or your system as far as what you want it to look like.
(25:53):
If you're talking about a hobby show and you're already not excited about editing or producing at all, I would say rope a friend that's really passionate about your show in to learn how to do it for you, and y'all can all collaborate together or it's maybe a no right now just because editing is especially learning to edit depending on how tech savvy you are and all of that, and depending on the program that you're using, editing can be a heavy lift. Do you have anything else to say about editing, producing consistency, Casey? I think that covers it. Yeah. Okay, cool. So we have a few questions from N and the first one is, how do you gauge a podcast success? What metrics are best to look at? Ooh, tricky. Tricky. What do you know? This one, Casey?
(26:46):
So it's complicated though. Big si. I know. It is a great question and I totally understand. I think I totally understand where those person's coming from because metrics are important. I do some VA work for a life coach, and part of what I do for her is checking her Instagram insights. I don't think it's that much different. The whole concept is that much different behind podcast insights. You're trying to gauge what's the most interesting content to people so you can give them more of that same content. But I do think that it's really easy, especially in podcasting, to get caught up in your download numbers or your play numbers or your subscriber numbers and all that stuff. And I personally, and this might sound kind of weird, but for us on our podcast here, I don't really have any metric success goals, if that makes sense to me, it's success that we're doing it to begin with.
(27:49):
It's a success to me that we're going to have fun. I think, I mean, I kind of already know that we're going to bring so much interesting content to this space because we have all these overlapping interests in our personal life, in our professional life. That's the whole purpose of why we started a podcast together is because we realized how many things we could talk about related to podcasting and how that could help so many online business owners thinking about utilizing podcasting, whether it's starting one, maintaining one, guesting on one, whatever it is. I think that I just have a mindset where I'm going to show up and decide that I'm successful already just because I'm doing the thing that I set out to do. I don't know if that's maybe a little naive on my part and maybe I should be investing a little more legitimacy into metrics and downloads and things like that, especially since if it's a business podcast, you definitely want to make sure people are listening and that you're talking about stuff that's compelling.
(28:52):
But what do you think about that from a producer standpoint? Yeah, absolutely. It's tricky because first and foremost, I am always artists and I always go back to that identity. And so I was even writing about this morning, I see podcasting as a medium for us to just, I mean, honestly, I think this may be too out there, but I think a lot of the work that we do day in and day out, and a lot of the connection that we try to create with people day in and day out is answering the questions, why are we here and what we're doing about it. And so I think that podcasting is no different in that I think that it is a creative medium that we are exploring, exploring the bounds of. And I think majority of folks that I work with though are using this for.
(29:41):
And I think that that is a really powerful use of the medium. And also I would say just because we're using it for business doesn't exclude that kind of creative or more ethereal, more meaning centered, even spiritual side of being a creator and putting something out into the world. So everything, I mean, I am very much in the business coaching world, the coaching world. I think anything, I think if we are coached by other people, we can realize that podcasting is no different in that we have to set our own, just what you were talking about. We have to set our own idea of what success is and it cannot be decided or deciphered by someone else's definition of what podcast success is. So you just said us showing up and creating the show on the interval that we've promised, even if we change that interval, even if any of those factors, that's success.
(30:41):
You and I continuing to be in the conversation of having a podcast around podcasting and business owning that is while we are doing that, even if we're not releasing episodes, but we're in conversation about it, that's success to me, right? We're committed, we're doing it. So I think you have to define your own idea of what success is for your podcast. You have probably already done this and continue doing this for your business on a regular basis. You're not deciding what your business is going to look like based off of somebody else's numbers. And if you are, this is not to sound demeaning at all. You may be new in your business, you maybe have not faced certain things in your business. You also might be shitting on yourself a lot, and there may be a lot of hard business days, but that's a lesson you have to learn to define your idea of success for your business and for your podcast yourself.
(31:38):
So what metrics are best to look at? Tricky, tricky. I am not a big stat person. I say that a lot. I'll say it again and again and again. When we are prioritizing numbers, well, when we're looking at numbers, we really have to ask what the numbers actually represent. So even with, and this gets into some gray area, but an example would be my partner is a therapist. So when we're looking at statistical studies of mental health disorders, mental health experience, that sort of thing, he's always looking at the study, how many people did they study? What did it really look like? All of those things, those are all factors. Those are things in, there are all of these backgrounds and all of these factors when you're looking at any sort of number or statistic. So trying to keep those in mind. So a lot of an example that I use a lot is that it's the circular aura robos kind of thing in podcasting is people are always wondering what day to release on.
(32:50):
So many blogs say that everybody consumes, and I think it's still Tuesday mornings that majority of folks consume their podcasts or listen to podcasts on Tuesday mornings. So because of that stat, everybody releases their show on Tuesday mornings. So where does the number come from? If everybody's releasing their show on Tuesday mornings, they're getting the alert on their phone, they're going to listen to it when they get the alert on their phone usually, right? So it is just really tricky. What are we really looking at here? One of my business coaches, Samantha Sing, she does a lot of episodes with her sister who's her c o o, Brenna, and Brenna is a numbers person and she and I have talked about this too. But she'll also say things as far as what are the numbers really telling us and can we actually draw conclusions from them?
(33:46):
So an example that she gave on one of the episodes is you can have an overall all upward trend while still having a downward moment. So having a large scope of what you're looking at and really knowing what your numbers mean within the podcasting world specifically downloads are like the thing. At the same time, what are your goals for your show? If your goal for your show is to get your podcast in as many ears as possible, that's going to decipher your marketing strategy and that's going to decipher. Then you are going to look at downloads more. My goals for my show, I mean this isn't too capitalistic, but my r o I is going to come through people signing up for my services, and that's what it is for majority of my clients. And that's really hard to tell. So the podcast is just a part of their funnel.
(34:48):
We are not completely and totally relying on the podcast that they click through something on the show notes to buy something, right? It's not this immediate thing that we can look at. So things that are important to look at, tracking your links, and you can probably speak to this way more than I can because of show notes, your experience with show notes. But if you can track your links, see if people are coming through your show notes, see where people are coming to your website from, and if your podcast or your show notes are a part of that, you just want to ensure that your podcast is a successful part of this funnel that they're going to if, and have a primary goal here too. Don't be like, oh, here's eight calls to action in all of my show notes, which is something I'm so guilty of and I need to update it, but have one so that you can really test the success of your show and how people are moving through this funnel.
(35:38):
And I hate even using the word funnel, but how people are moving through your content and the things that you're putting out into the world. That's a massive bull overshare on what success and what metrics to look at. But you can look at your downloads, make sure you're looking at your I A B and unique downloads so that you're not looking at all of the bots and stuff like that that are overseas. I love that. I also love the upward momentum, but you can have a downward moment. That is so good. My God, Brenna girl, I use this every day. She, yes, I'm so grateful for her saying that. Okay, so we're apparently getting super into it. When we viewed these questions before we were like, oh, these are really simple. We'll be able to answer these all in one go and be able to actually record another episode in this time.
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But we are being very thorough and also these questions are not simple. There's a million ways to answer all of these questions and so much content behind each one. So let's call it good for today, and then we're going to record. So we'll do this as a part. You just heard part one, and we'll record a part two to all of these questions next time too. So tune in again, we'll answer more of your questions that I'm sure that you have. And if you ask me a question on Facebook and I didn't answer it, it's going to be in that next episode. So thank you everybody for all of your questions. We appreciate you so much. Thank you so much. Yes, awesome. And thanks everybody for listening. We'll be with you next time.