Ep. 1 What Do People think podcasting is?
As creators in the podcast space, we get really curious about what people who aren’t in this space with us observe about podcasting: as an industry, as a medium, as a thing in the world in general.
But it’s particularly interesting to get a sense of what people think podcasting is as it pertains to our own work as individuals and as online business owners.
Some people think our podcast IS our job (we wish).
Others wonder if we’ve worked with any podcasters they’d recognize (maybe?)
And there’s yet another group (as Kacey can attest) whose eyes just glaze right over when you try to explain anything about what you do as a podcast service provider…
For us, it’s a fascinating study in human behavior, so of course it’s the perfect topic for a podcast episode.
What do people think we do, and why do they think we do it? Have our own opinions and perceptions changed from the first time we started listening to podcasts? How does podcasting actually work when it comes to using it for your business? And what are some of our favorite things about this industry we love so well? These are aaaall questions we’re dissecting today, so join us as we break it all down.
Kacey’s story of being in the podcast industry and people’s perceptions of it [1:58]
Carin’s backstory and how it goes when people find out she’s in the pod space [5:10]
What we initially thought about podcasts [10:01]
The power of story in the podcasting medium [15:50]
Okay but WHAT IS podcasting? [20:52]
Misconceptions of what it means to have a podcast [22:17]
Podcasts as a creative iteration of radio [25:55]
What most of our clients are doing with podcasts [26:54]
Are you ready to take the next step in your podmaking journey with aligned support in your corner?
Connect with Carin for podcast editing
Connect with Kacey for podcast guesting or content support
Transcript:
**This is an auto-generated transcript that definitely contains errors.
Kacey (00:02):
This is pod makers. Do you ever wonder how podcasting could help your business, or even if you're doing business, right, do you ever wonder what it takes to start and maintain a podcast or about the reasons for starting and maintaining one? Do you ever wonder what other business owners and podcasters are going through behind the scenes, away from the highlight reels and shiny filters of social media wonder with us on podcasting and how to show up intentionally and be heard?
Carin (00:37):
Hey, Casey.
Kacey (00:38):
Hey, Karen.
Carin (00:40):
How's it going?
Kacey (00:43):
Good. I'm glad that we had a long, long, I feel like we needed it. Oh my
Carin (00:49):
Gosh. We just chatted for an hour about all the things, and I'm so grateful, such a good way to come into this space. I'm just super excited about what we're talking about today. So this is an idea that we, I think one of our very first ideas that we came up with and something that we talk about, it makes us laugh, but as you can tell from the title we're talking about, what do people think podcasting is today?
Kacey (01:13):
What the heck do people think it is? Honestly, what do
Carin (01:15):
People think it is? What do people think it is? And it's all over the board. What do think it's all over the map? What do people think we do? So we'll talk about that. We're also going to give, dear listener, we'll also give you a little bit of our own stories as far as how we've come into the podcasting industry and what it looks like for us being in the podcasting industry, what podcasting is not, and some of our favorite things about podcasting. So something that Casey and I can get really passionate about and we love to compare notes on. So buckle up.
Kacey (01:46):
Yeah, I'm excited about this one. Okay, so the first thing we wanted to talk about is what people do when we try to explain what it is we do for a living. What happens for me is typically nine times out of 10, I'll explain what I do, and before I'm even done saying what exactly it means, their eyes are glazed over. It's like they are like, what does that mean? The one time that someone got really interested in what I do, it was a couple weeks ago at a pool party, and she was like, so what does that mean? What do you do and how do you get clients? She was asking me really specific questions and I was like, oh my God, it made me feel so good. And I was like, it made me realize no one ever does that. That's not already in the podcast space to some extent.
(02:38):
So people in my day-to-day life, I don't get that kind of fix of talking about what I do and how I do it or any of that stuff. I don't know if they're afraid to ask what it means or how it works, or if they're just like, oh, podcasting. I don't know anything about that. So I probably wouldn't understand what she's about. Anyway, it's hard to tell where it's coming from, but it's like, yeah, I pitch people for podcasts to guests on reputable shows, and then I also take those episodes after you're done making your gold, and I turn 'em into s e o friendly blogs so that you can be found from cold search traffic and stuff like that. You're not just relying on the podcast being published, you're giving it extra legs. You're giving it extra life and all that good stuff. And I think people, I mean, I don't go into that as my explanation because that's a lot of technical jargon, but kind of what I've try to have ready is an elevator pitch, and I shorten it so much, and it's really generic. I'll be like, I try to help people run and market their online businesses, which is true, but it's real generic. It's not very, and they're just like, oh, you work from home? And it's like, yep, that's it. That's what I do.
Carin (04:00):
Yep, I do. I live at the lake. I work from home. I live the dream life.
Kacey (04:05):
It's a very amorphous thing that I feel like in their brains. They're just like, I'm not sure. She's on a laptop. She works. I don't know. She makes money somehow. I don't know. I feel
Carin (04:17):
Like that's a funny realization that I came to as an adult though, is that we're all just, none of us really know what people's jobs look like, and we're all just like, oh, yeah, you do
Kacey (04:33):
Things on a computer. We have a rough, rough idea. My sister-in-law works for a construction company in the office, and I'm like, I maybe kind of sort of know what that entails. I mean, it's like I get enough of a gist. I kind of can imagine what her day might be like. Yeah,
Carin (04:51):
I have a client who's partners in finance, and I'm like, oh, they work from home. They have multiple monitors set up, and they have really intense seasons. But I'm like, what do their email correspondence look like? I don't know. I literally have no idea. But yes, back to, so my experience is one, it depends on what I actually answer with. When people are like, what do you do? Because I have been a spiritual director, artist and podcast editor, podcast producer for a long time, for five years or so, all three of those things. And so usually I'll just spit out like, oh, I'm an artist, spiritual director and podcast editor, and this is a funny shift. Even I used to say podcast producer more and have shifted into saying podcast editor a little bit more because I feel like people understand what that looks like.
(05:44):
When I say podcast producer, people think that I'm just out here on a large scale producing these big shows and people. It is the funniest thing, this is why I wanted to talk about this here too, is that when you and I were texting about this, I was like, wait, what? You get deadpan zero response to this. I'm like, I feel like podcast editing or anything podcast, if I say podcast producer or podcast editing, that's the thing that people latch onto more often than anything else. Like artists or spiritual director, a spiritual director, people are like, I don't touch that with a 10 foot pole. It sounds religious, and I dunno what it's, and that's weird, which is funny. Then other people will be like, oh, that's the only thing that they hear, and they'll be like, what does that look like? What does that, it just so depends on the person, but as far as when people are most commonly interested in the podcast editing and podcast production, one of the first things that people ask me usually is, oh, do you work on any shows that I listen to my friend? I do not know what shows you listen to, and there are millions of podcasts out there.
(06:54):
I don't know. Probably not. What shows you? So then I'll go into, I specialize in podcasts for people with online businesses, especially coaches and activists, in order to get their message out to the world and find their clients that fit with them. And so then that breaks it down a little bit as far as like, oh, but then I feel like there's just so many different categories of what podcasts are that so many people, when they hear the word podcasts, they think of, what do you call them? The murder? I'm not in this genre at all.
Kacey (07:28):
Oh, the true crime.
Carin (07:29):
Yes, thank you. I was like, what is the whole category called they think of True Crime Podcasts or N P R podcasts, very highly produced story kind of type shows. So then when I tell them that I specialize with online businesses, especially coaches and activists, they're like, wait a minute. But it's funny. I actually get, I mean, it boosts my ego a little bit usually because people are like, whoa, that's so cool. I don't know anybody that works in the podcasting industry, and that's probably a majority of millennials like Gen Zs that I'm talking to as far as that goes. But yeah, I always think that those reactions, how different are reactions, and maybe that's a regional, I have no idea. I just think that's so
Kacey (08:18):
Funny. Yeah, because with you being in Denver and me being in a little tiny suburb outside Alabama, I mean outside Birmingham in Alabama, it's like I don't think coaching is really talked about a lot in general. In my area. People are like, what do you mean a life coach? And people have super interesting perceptions of what life coaching actually is, whether it's, do they think it's therapy? Do they think it's something weird and woo woo or something that Oprah has a life coach, normal people don't have life coaches type of thing. And it's like, well, they do. That's okay. It's not Jesus.
Carin (08:59):
So that's tricky. Yeah, just kidding. It's a gross generalization of your region. But I feel like too, that starts to get into where we're going with this episode too, as far as, because then also I feel like another thing that I'll get in response often too is, oh, I've been thinking of starting a hobby. Oh, I've always wanted to start a podcast. What does it look like for you? How do you start a podcast? And I'm like, wait, wait, wait, my friend, you want me to drop on you in five minutes? Which also just shows my social anxiety. I'm like, I don't know what to do. I don't know what to do here, but I'm like, oh, yeah, sure, sure. If you want to start a podcast, you can start a podcast. It's an excellent medium. It's super fun and accessible for most folks. And you can start a podcast with very little, and also that's true,
Kacey (09:55):
Very into entry is very,
Carin (09:56):
It's not free, I dunno. But anyway, what did you initially think about podcasts, Casey? Were you always a big fan of the industry? Were you one of the early adopters when Apple Pods came out? What does your podcast journey look like as far as a general, general and as a consumer?
Kacey (10:17):
I would say my podcast use as a listener really ramped up probably five-ish years ago. I'm so terrible with years that things happened, but it was about five years ago when I was ready to even begin to think about becoming self-employed. I was like, what would I do? What qualities do I have already that I could use to create a business that lines up with my life and the lifestyle I want to have my talents, how can I help people? All of those things that we think about when we're starting a business. And that's when I typed freelance writer into Apple Pods to see what kind of resources were out there that I could listen to while I was working at my day job, because podcasts for something, I could still work while I'm listening. It's not going to take away, I could listen on my break.
(11:13):
I'm still learning, but I'm not having to stop work, which felt really good for me at the time. I was in a really stressy, desperate to leave place with the jobs that I was taking, and I found an amazing podcast. Now, it doesn't exist anymore, but it was from my first business coach, and she essentially had a freelance writing school, and it was a course that taught you all the building blocks you needed to know how to create samples of your writing, how to find clients, exercises to do, books to read from mindset. That was when I really got introduced to mindset and how that can work for or against, so try to help make it work for you. And that was a huge turning point in my life. A podcast literally changed my life because that's when I started to realize what was possible in my business, what was possible for me as a creative person, that I could create a business that would exist in the world and actually help people.
(12:13):
It was like, you have to think of yourself as a whole different person and a different reality, and it's crazy, and it takes so much more than you think it will. And having her support through her podcast of she would answer specific questions, she would answer questions before I even realized that I had them. So I was binging her content. It was amazing. I wasn't quite an early adopter of podcasts, but when it came time for, I need a resource from someone who knows what they're talking about, they can help me right now today, podcasts just like one the day. It was amazing. And I think I've just been a fan ever since of the medium of creating content, of helping others create content so that things like this can happen. We can facilitate people changing their lives in the way that they really want to, is really important work.
Carin (13:05):
Yes. Oh, I love it. Thank you. I'm also, I'm always blown away when I remember this, but when I asked, were you an early adopter? I mean, podcasts were created in 2004. Can you believe that? 2004,
Kacey (13:20):
That,
Carin (13:21):
Right. So I, I remember the podcast section on my iPod podcast and just being like, what is that for? That's ridiculous. That won't last. I'm here for
Kacey (13:32):
You. Is that radio on my phone? What is that? I don't even understand the concept. Yes,
Carin (13:37):
I remember being, I think that's what I remember as far as early podcasting. Why is this on my iPod? And that podcasts existed before they were on iPods and stuff too. So anyway, I was not an early adopter. I was not necessarily interested in the medium and didn't understand the medium. I think I was young. I'm trying to remember when I started really consistently listening to pods. I think that was probably in my master's degree. And I think it was definitely from a lens, this is a personal take, but definitely from the lens of I was very religious at the time, probably part of my like, oh, I journal in the morning and then I listened to this podcast to check off my, I had a little bit of a religious O C D, so I would go through my little checklist of how I'm going to be okay before I enter my day so I can handle it in the most Christ-like manner possible.
(14:31):
So I think podcasts probably entered my life in that lifestyle way of listening to other people's content on spirituality, Christian living, those types of podcasts through some of our sociopolitical movements in this country, got super into, I would say podcasts became a part of my daily routine through some election seasons like five, six years ago. So started consuming them a lot more for political content, news content. I definitely go through phases of listening to a news podcast every single morning, but was definitely using them as far as gaining knowledge. I love NPRs podcasts and anything that they can put out Serial is my fucking jam. I love anything that Serial puts out, and they're just so well done. So of course, those radio gods have created incredible podcasts. But yeah, I mean, as far as I can go into my business history with pods too, but I think I finally came to this medium of just being like, wow, this is another way to not only disseminate information, but to bring a creative and artist flair to getting stories out into the world.
(15:45):
So I'm very much, you come from the writing place. I come from the place of stories are what connect humans stories, and we're constantly writing our collective story by creating these remnants and these artifacts that will be archived in some way. This is how we tell our collective human story is by making these things, and that's how we find connection. And me always bring the deep level too, as far as I'm a person that struggles with, I can enter depression very quickly and very easily. And so always having to focus on other people's human experience that we're all here, we're all doing our best and we're all connected, that I'm not alone in this human experience and suffering too. So I feel like I use podcasts for that in a really big way. I'll jump into this, but in 2016, I think 20 16, 20 15 had some friends that had been producing a show with a small magazine here in Denver that they were friends with the editor and producer of the magazine.
(16:44):
So they had been producing a show with her for a while, and then there had been a fallout. And so they wanted to kind of take their show somewhere else, but they wanted partners in it. And so they had invited me and my husband to become partners in that show. That was called, I Contain Multitudes. We're interviewing people all over Denver, Denver area, people that we considered creatives. So that was everything from investigative journalists to actual artists to executive directors of nonprofits. We were just trying to talk to, we ran it under the umbrella of the nonprofit that I had created called Fodder. And so we were just wanting to talk to creative people that were creating transformation in our society in some way, either through creating their own art or by creating programming or putting stories out there, whatever that looked like. So that's where I actually, I learned to edit audio through my video editing classes in school, but very minimally.
(17:42):
And so I asked my friend, Andy, Hey, can I take over some of the load of editing and can you teach me or can I teach myself and we'll see if we can crank these episodes out a little bit more so that he's not the only one kind of dredging through all the audio. And that's when I taught myself after people knowing that I was doing that show a little bit then, because this so relates to the what do people think about podcasting? So people were like, oh, you produce a show. Oh, you could edit mine, you can do mine. And I was like, oh my God, I don't know. You trust me to edit your show. And I was like, I had to just be like, Karen, you edit and produce, you edit and produce your own show. And I was doing all of the project management too, the emailing back and forth, the setting up the recordings.
(18:32):
At this time also, I became the owner of a sound booth at a coworking space. So I was also managing and renting that out and having people come in and rent my equipment and all of that. So anyway, that's a lot of it. But I kind of threw myself into the industry by one, I dipped my toe into this show with friends, and then taking on more and more responsibility with that became known as kind of the podcast person in my coworking space in my community, and then therefore then had a nonprofit, a coach that's a family member. So people take a chance on me wanting me to edit their show for, I mean, I gave them a good deal, but started editing other people's shows and getting into the industry. So then it's been, Casey knows this about me. I'm an Enneagram four, I'm an artist through and through. And so of course, it's not until maybe recent years that I've actually really been owning the fact that I'm in this podcasting industry and that I'm a podcast editor. I used to even call them audio projects when I was starting out, and it would confuse the heck out of my clients, but I was like, no, it's like art. It's like I had this beef with committing to the podcast industry because I didn't know if it was going to last. I didn't know if it was going to take, I really honestly thought it was fatty.
Kacey (19:52):
Oh, that's so interesting.
Carin (19:56):
I love that. I was very cynical of the podcasting industry, and I also could heard some voices from other people as far as in other countries, some friends that lived overseas and stuff like that, and a friend and family member that lived in Sweden and was in the radio industry, just what podcasts looked like in other regions of the world and how corporatized everything was becoming. And so I was just in this weird hole of, I don't know, I don't know how long this is going to last, but I think it was all just from self-protection lens too. So I dunno.
Kacey (20:33):
I can see that that would make sense.
Carin (20:38):
But to also go back a little bit, so to lay down what actually is podcasting,
Kacey (20:45):
We're doing it. What do you mean? Just kidding. Work
Carin (20:48):
Here. That's the spot we're doing talking no, micro God, what I tell people a podcast is an audio work, which I know is getting really tricky. We have video podcasts and blah, blah, blah, blah, blah. I think that it's an audio work that's released on an R s s feed.
Kacey (21:06):
That's it.
Carin (21:08):
On a regular ish basis, right?
Kacey (21:13):
Yeah. I mean, that's really the only requirement for it to be a podcast. It doesn't have to fit a certain format. It doesn't have to be for your business. It doesn't have to be for your hobby. It can be for whatever. It can be a wild hair that you got when you wanted to have a creative idea. It doesn't have to be any specific thing except on ans feed audio that you've released and shared.
Carin (21:37):
And it doesn't have to be on any specific, it doesn't have to be released. Your r s s feed doesn't have to be hosted by any specific person or be found on any specific podcast catcher in order or directory in order to be a podcast, there are people out there that are creating their own r s s feeds for their podcasts. The definition of a podcast is literally just an audio project that's released on a semi-regular, my definition side note, an audio project that is released on a semi-regular basis on an R s s feed and is somehow delivered that r s s feed is somehow delivered to people that then are able to listen to it. That's it.
Kacey (22:14):
Yeah,
Carin (22:15):
That's it.
Kacey (22:16):
Yeah. And the misconceptions of what it means to have a podcast, things that we've talked about in text and in conversation and stuff like that. I feel like people think it's automatically like, that's your business. The podcast is the business. Oh my gosh, that's how you make your money.
(22:35):
Yeah, this is your income maker. And it's so often not at all, especially in the circles that we're in, where it's a marketing tool. It's not the business, unless you're an influencer or a celebrity or something like someone of that level of podcasting where people, the ads, people are just going to throw ads at you to read one line and their sales go up overnight. It's regular people podcasting. It's people sharing their ideas with the world, helping you have tools that you need to change your life for the better, especially the people that you and I work with, the coaches, the creatives, the activists, other podcasters, therapists, all types of people. It's like our goal is to help you have your voice heard. And so when you're thinking about starting or maintaining your podcasts, it's not necessarily, and podcasters know this, but general public doesn't typically know this about podcasting. It's specifically a marketing tool. Probably 98% of the time, I feel like the percentage of people that actually are like, the podcast is my job. This is how I make the most money, is a really small
Carin (23:55):
Percentage. Yes, absolutely. And there's a John Acuff article, and I think he did an episode on one of his shows also about this, but he got really, really real about the stats of shows that are actually successful from a monetization lens. And it was really, really refreshing to me because I had felt all of this pressure of anytime that I talked to people about podcasting or they were interested in starting a show with me, it was mostly creatives. And maybe this is just a community that I'm in. It was a lot of creatives that were like, oh my gosh, this is going to be my way out of waitressing. This is going to be my way out of this is going to be the way that I create a business that's going to be creative and based on my interests and allows me to do my own work from home and all of that.
(24:37):
And I started throwing at them, these John Acuff stats and everything as far as he got really real and was like, I'm successful because I was a celebrity and author before I created my show. And he shows all of the stats around the most successful shows as far as that are coming from a business perspective, are celebrities. They already have a massive following. So it's kind of starting a business without having an email list or anything like that. You're not going to get this massive return right away. Anyway, we're going to do a whole episode on monetization, in our opinions on money and all of that from podcasts. But I kind of break down, I think there's maybe four or five categories for me as far as the podcasts fall into from this lens of the radio-based storytelling, which is the N P R, the very involved, highly produced, which is a little bit of a gray area, because that is the business.
(25:35):
And I think that that's where a lot of the model of this podcast as a business comes from is because radio has had to support itself through ads, through fundraising, through all of these things for a long time. And so they kind of created the model. So that's one thing to also note is that so much in podcasting, this is a new medium, it's a new frontier. And also the closest thing that we have to it is radio. And so a lot of things are borrowed and taken from radio, which makes sense because it's such a similar medium at the same time that it's very different. So we can't just take all of that and then apply it to this industry either. So it's even really tricky as far as, it took me forever to figure out even what I did, because I was like, I'm an audio engineer, but also, not entirely, but I'm a podcast, I'm an editor, but also I don't have an audio as far as if I just look at radio, radio has executive producers, producers, audio engineers, editors, story creators, all writers, all of that stuff that a TV show would have, right?
Kacey (26:41):
Yeah.
Carin (26:42):
So anyway, I can go down that wormhole, but I won't. Just this idea that there's these categories of story, relational marketing, I would say, which is where you and I find ourselves because working with people that are using their podcast for relational marketing, and then there's podcasts for business, and maybe the relational marketing is within the business umbrella. But when I say business podcasts, I mean that the podcast is the business and then maybe hobby podcasts, people that are just doing it with, they make all of their money in their full-time job. And then they just created, and I think of this, I've worked with somebody before that had a show about women drinking whiskey. They just wanted to come together and record all of their whiskey tastings together. They were really passionate about their whiskey tastings. That to me, is a hobby show. Are they going to get ads at some point?
(27:33):
Maybe? Are they going to support their livelihood with that show? The odds are not in their favor. Probably not. And the last thing I'll say on the money thing, and this will come up in the monetization episode too, is that you and I have talked about before, we're not working with people that, I mean, most often you might with pitching and stuff like that, more, I don't usually edit for folks that are, some of my clients have diversified the income in their business, and one of those income streams is ads on their show. They got an offer from somebody that fits. But I don't have a lot of clients that have gone into it being like, this is going to be my business. This is going to be my workforce and my money moneymaker because of looking at the statistics and the numbers on that.
(28:19):
For me, just unless there's a ton, a ton, a ton, a ton, a ton of money to pour into it and a really, really high level audience, I'm just not working in that way. So I've told you before, I feel like so many people go into it looking as like, I didn't buy my house so that it would pay its own mortgage. I am not creating a podcast so that it pays for itself and then pays me. And I know that that metaphor falls apart because some people do have income properties and that kind of thing, but some people have income properties, some people have podcasts. Let's think in our businesses, it's not super interested in working with somebody that's like, this is, which this is just a lot of different energy than me, but this needs to pay for itself and directly. So a lot of my clients are coming to this being like, this is my free give of all of my content and all of my value to client nurture, but to also attract new clientele, and my services are what pay for my podcast. So there's that.
(29:36):
I love it. Oh my gosh, that's another thing that's in our notes, the same thing as the house thing. People will be like, oh, I'll just, I totally did this when I first started my business, or when I first built a website for my art. I remember sitting in my grad school library and building my art website and being like, I'm really doing it. I'm going to put this out into the world and I'm going to sell pieces. And that's the same thing. So everybody's learning now that creating a website doesn't mean sales. And I feel like you and I are doing a lot on educating people that just building the podcast doesn't mean listeners, you can't just build the website and sell your pack. You have to, yeah. Everybody's not going to come running to your pod just because you made it, which
Kacey (30:29):
Just, I mean, in a way, if we break that down, yes. When you were creating your website, you were taking a step, you were getting closer to the sales of your art. I mean, if you want to sell it online, you have to have a website first. So I don't want to discredit your work of building the foundation, but we have to take it. Yeah. It matters. And we have to take it a little bit further than that, though. We have to. People need to know it exists. You have to be willing to get visible, which is a whole other thing that's probably a podcast episode right there. It's like being willing to give it, especially in the pitching space, being willing to be visible and what that really means. And once you open the door to it, are you really committed to it, et cetera, tangent.
(31:18):
But once you start your podcast, you have to consider all of your needs first for your business rather than create the thing and then just decide it as you go. So thinking about, can I do this consistently? How can I share value with people that I hope to be clients of mine in the future? What can I give them to make their day and life easier, which also communicates that I understand them, they'll want to work with me. It builds your trust factor. I feel like just hearing people's voices too, which is kind of in another section of our notes of some of our favorite things about podcasts in the industry is hearing people's voices, hearing tone of voice, hearing accents or not accents. You learn things about people that you wouldn't learn reading from the little squares on your phone or reading from an email from your newsletters and stuff. It's another tool in your marketing toolkit that helps you build that rapport with people and help them kind of know you before they know you.
Carin (32:21):
Yes, absolutely. And that's why I feel like the relational word on the marketing piece is so important because it is, and it is. You said the showing up. And that's why my branding is heal and go public because it is going public. You are putting yourself out there in really big ways. And that's why I always rant on here on my own show about doing all of the inner work, because usually when my clients are not showing up to the microphone, it's an inner work thing. They're worried about their voice, they're worried about how they're showing up. They're somebody that has created a negative narrative in their head is showing up in their studio space metaphorically. Right? So it does take a lot to put yourself out there. That's why when I created the show with my friends, I contain multitudes. We called it, I contain multitudes because I was so freaking stressed about my voice, my story, my words, you can get this.
(33:19):
We were interviewing other people, but I was so worried about my feedback and my opinions on there being archived on the internet forever, or people hearing them that we literally called it. I contain multitudes after that poem because I needed the permission built into the actual framework of the show that I could change my mind tomorrow. I could become an entirely different person in five years. But that what I said in this one moment, on this one show, I mean, given this tells a lot about my own perfectionism journey and my history, but I needed it built into the show to give myself permission as far as I can show up here. And it's okay. It's okay.
Kacey (34:04):
Yes.
Carin (34:05):
Yeah. Yes. But that's the best part of one of the best parts of the medium. It's not just a Facebook ad that I know. Yes. On your website and your first before the folds, you put your face so that people can relate to you because our brains do things differently with faces. But oh my gosh, take that times a million voice and cadence and how I talk to you and how I relate to people, and especially if you're doing an interview, show how you relate to others in the space. So it's a really powerful medium. I mean, even just thinking of the fact that we can include music. Music does something in our brain, music moves us, and that added with the ability to hear someone else's voice in your ears throughout your day, there's a big connection that happens. I feel like actual relationships are really built rather than the Instagram content that we're spewing at people.
Kacey (35:16):
Yeah. It feels like you can get to know someone through a podcast. It feels like even if you've never met. It's almost like that feeling of when you grow up watching a certain show as a kid and you feel like the actors and stuff like you raised each other together, that kind of thing. The specific show I'm thinking about is Boy Meets World, and I listen to Pod Meets World, that's one of my favorite podcasts. So I actually bought a ticket to their tour, which I may have already talked about on the pod, but I'm going to talk about it again because I'm excited next week. And so we're going to Nashville next week to see the tour, and we got v i p tickets so we can meet the hosts and stuff. And it's going to be so weird because I don't know them, but it feels like I know them.
(36:07):
I've been listening to their podcast for a year. I watched the show when I was growing up. It's like this whole conglomeration of things that's happening that's going to come together I'm really excited about. But there's something about if it had just been the show however many years ago that's been, I think the show ended in 1999 or 2000, I still have a connection to those people because of the time of my life that I watched it. But without the pod, it would be totally, that's a long time to go. It does something in the interim of where you feel reconnected to people and you know them now and what's going on in their life now and what's important to them now. And it's like, I kind of know you. I feel like I do kind of know you a little bit. And I don't think a lot of mediums achieve that outside of podcasting.
Carin (36:54):
Right? Yes. And we can see it too with, that's such an amazing example because just the number of shows that become tours, they actually are taking these hosts on tour and doing these live events and that kind of thing because people are so relating, the hosts and the people, this
Kacey (37:14):
Amazing
Carin (37:15):
Thing that
Kacey (37:15):
Didn't happen
Carin (37:16):
Opens up. It did not happen before. This is this really amazing thing that's happening as far as these spaces that are created. I also wanted to shout out that my, I can kind of relate to that story in a way that's going to be a total miss for you, but I used to be really into the Bachelor franchise, and I'm like a reality TV sucker. People judge me. I'm fine, it's fine, whatever.
Kacey (37:43):
No judgment.
Carin (37:44):
But I would listen to Bachelor pods also just to get all the dets of, because I'm not going to Google, I'm not going to go through all of the gossip sites on what's happening
Kacey (37:54):
And the articles. I still want to know It's forever.
Carin (37:56):
And I want my pod homies to tell me about it. I want to feel like we're just having a drink and we're chatting about The Bachelor because maybe feels Nest else in my life is too grounded to watch reality tv. I don't know. I don't know. But I need my homie that talk about Bachelors.
Kacey (38:13):
It feels like a chat with your friends. It does. And it feels like something you start to crave, especially when they're on a regular publishing schedule and you're like, oh, is it time for it yet? Is it Wednesday afternoon? Are they going to release it? It's like, oh, I just need to hear it. I just need it to make my week better. And it's like, you look forward to it. Yeah, I love that. And it's
Carin (38:33):
Such a, because of the nature of the, and you're also not watching something we see, especially with us being on our computer so much more now for work and everything. Yes, we have our TV shows, we crave our TV shows, all of that. But my husband and I have implemented in different seasons. We make this happen in other seasons we don't, but we'll have a reading night, a podcast night, that kind of thing, because we just need a break from, we sit down and we watch the tv, and I'm on a computer all day long staring at a screen. I don't want to go then stare at a screen for my relaxation time. And we're also always looking at our mental hygiene and what our physical wellness, all of that. We don't need to look at blue light all day long. So anyway, the podcast being for that, there's something to mention here too, as far as the medium lens itself to being able to consume these things at all different times.
(39:26):
I know people that listen to pods while they run, work out, while they do their body movement, whatever that looks like. I, I need music to really hype me up. I got a lot of performance anxiety around exercise. I know a lot of people that listen while they work out. I listen. So I have a small child, so I will go AirPods in and chop vegetables for dinner to get a little bit of alone time, and then she can't listen to my adult pods. It was a regular part of my day when I was commuting because I love music, but I love intaking information and hearing stories. I think a lot of our brains love that. So there have been shifts as far as how people consume because of the pandemic and everything, and people going to work, going into offices and going to offices less. But when we're on a road trip, I'll download 18 pods for us to listen to.
Kacey (40:20):
But y'all listen as a family. Yes. That's interesting. So one of
Carin (40:24):
My favorite
Kacey (40:24):
Shows, I never listen, really
Carin (40:26):
Shout out to Gie Gie is one of my favorite things. Ally Ward is hysterical, and it's so much information, but they do Mies, which is just like, come on. Her creative force that is around this show is amazing. They do Mies so that they are actual edits of the longer episodes that are child-friendly so that you can actually use them in the classroom also, which is very cool. But yeah, that's a whole nother thing. As a mom, podcasts are an incredible tool for me to entertain my child. She has her own shows that she loves, and so we do have to argue a little bit as far as when we get in the car if we're listening to a kid pod or an everyone pod. But yes, we do do family listening. My husband and I do listen to some of the same shows, and we will listen together. We definitely listen on road trips. We'll send each other things throughout the day. I listen to shows for my job, so if you send me a podcast, I,
Kacey (41:25):
That's why try not
Carin (41:26):
To it about 10% of the time.
Kacey (41:31):
If you listen, no big deal. You're maxed out. I'm like,
Carin (41:35):
Just tell me what you love about it. But anyway, yes, this industry, this medium is so incredible for the accessibility piece of it and also what it gives to us as far as relationships. Do you have any other thoughts on what do people think podcasting is?
Kacey (41:51):
I feel like we covered all the bases.
Carin (41:53):
Awesome. So those are all of our thoughts on what podcasting is and maybe what it isn't. I don't know. We didn't go into that very far because staying positive is
Kacey (42:04):
Great. Thanks for listening to another episode of Pod Makers. If you want to find me, you can find me@caseyhayes.com. We can consult about podcast guest pitching or repurposing your existing podcast content. I
Carin (42:16):
Love it. Thank you. Yes. I'm Karen Hiner. If you want to work with me, if you have a podcast that needs editing, a podcast that you want to take to the next level, or if you want to create a podcast, I do free discovery calls where I can give you everything I possibly can in an hour as far as what it looks like to create a pod and what your next steps are. If you want more consulting than that, I do consult and strategy calls, strategy packages, and my favorite thing to offer, my favorite thing to do is to edit for you so that you can just show up to the microphone and do your thing and not worry about the rest and have something that comes out sounding super professional, super produced, and super awesome. And you can find out more about that and book a discovery call and do an application to work with me in that way, all at my website@karenhyner.com, which is in the show notes, C A R I N H U E B N E r.com. Thanks for listening.